Portfolio

About Us

» Phil & Amelia Haynes
» Clients
» Testimonials
» How we think

Media-buying

Contact Us

Client Login

Testimonials 

“Haynes asks the questions that pinpoint your unique value in the market.”
Henry Oliner, President, General Steel 
“The joy of working with Phil is his thinking. He asks questions that pinpoint your unique value in the market. Without that, your ad campaign is just the decorations from a bad party.”  

“Their ideas are based on the realities of the marketplace.”
George Youmans, Sr., President, Youmans Chevrolet
“Haynes has worked with two generations of my family. Together we've seen name changes, ownership changes, recession, inflation, flat market, booming market. Haynes' ideas are based on the realities of the marketplace, not on what's trendy at the moment in the car business. Through it all, our message stays on target, and our media strategy delivers efficiently. With Haynes, we get the most for our advertising dollar.”

“Haynes helped jumpstart our growth.”
Stephen J. Bashinski, President, Bashinski Fine Gems and Jewelry
“For years, the success and growth of our business had been driven by satisfied customers and ’word-of-mouth' advertising. While profitable, we wanted to increase our exposure in the marketplace. Haynes helped us by, first, identifying that demographic segment that was critical to our success, and then targeting them with messages that drove home the idea that jewelry in a Bashinski box means more to the recipient than a similar piece in another jeweler's box.”

“Haynes has proved astute in analyzing our media opportunities.”
Lanny Allgood, President, Allgood Pest Solutions
“As one of America's fastest growing pest control companies. Allgood needed someone to handle media buying so I could concentrate on management. Haynes has proved astute in analyzing our media opportunities and buying efficiently for both electronic and print media. Over time I have asked Haynes more and more to create the ads that communicate the Allgood message, and have been pleased with those results as well.”

"Anyone could have put me into media. Haynes put me into minds.”
John Ramsey, President, Fairfield Financial 
“My success as a fledgling mortgage banker depended on my taking market share from the mortgage giants. Haynes saw a position open in the minds of mortgage customers for a local decision-maker. Haynes put me into that ’open' position with advertising that dramatized the major benefit I offered, as opposed to the major problems my competitors offered. My ’share of mind' shot up. In three years I grew almost 75%.”  

“We became a dominant force in the healthcare market.”
Jim Alley, MD, Director, Alcohol & Drug Associates
“Our competitors featured themselves as institutions with programs. Haynes saw an opportunity for us to be the rehabilitation center with a human face. Haynes kept us focused on a simple message that won us a position in the minds of area consumers, and put us among the leaders in addictive healthcare. 

“$5 million in potential business from one mailing.”
Lowell Register, President, Register Data Systems 
“We were the national leader in sales of broadcast software. When competition increased, I found myself getting a smaller slice of the pie. Haynes created a direct mail campaign that was sent to 15,000 radio stations. Had I been able to convert all the responses, it would have meant over $5 million.” 

“Our recruitment literature sells us.”
Jill O’Neal, Director of Admissions, Brewton-Parker College
“We wanted an increase in student applications from metropolitan areas. Haynes positioned us so that we held a unique appeal. It has made a positive difference in our recruiting efforts. It has helped us achieve our goals we had in mind when we were looking for a company to do our recruiting literature.”

 

 



Copyright © 2010 Haynes Marketing Network. All rights reserved.